When prospects open your emails, what they find inside might be your one chance to turn them from prospect to customer. Improving your email open rates, then, should be one of your most important marketing goals. When you learn what the ideal email open rates for your industry are, you’ll know how to gauge your performance against that benchmark.
If you’ve experienced the true power of Facebook Messenger Marketing and came from a past in Email Marketing, you may never want to turn back. 80% average open rates (Bots) vs. 20% average open rates (Emails) almost speak for themselves.
I’m with you, bots - in particular ManyChat-built Facebook Messenger Bots - are amazing and you should be implementing them more to dynamically personalize your customers’ journey. If you’ve already begun implementing bots, are you making it a top priority to collect your audience’s email addresses early on?
If you’re not, then you’re effectively putting all of your eggs in one marketing-channel basket - one that has no formal backup.
While social media is a key driver of consumer trends and influence, it's also oversaturated, fickle, and unbelievably messy. Email is more serious and productive than social media, which makes it a great tool for businesses who want to influence decisions and drive action. Let's take a look at what you should focus on to reach and engage millennials with email.