Business Consulting

Make your Social Media Campaigns More Effective with Automation

Make your Social Media Campaigns More Effective with Automation

Social media is the key to customer engagement and relationship building. People spend more time online than ever before.

Facebook, Twitter, and Instagram provide the perfect platforms to reach out, attract leads, and create a funnel for sales and future actions. Despite the inherent power of these platforms, however, social media marketing can also be a great way to waste your time and energy. If you want to make your social campaigns more effective and efficient, automation is the key.

Email Open Rates: What You Should be Looking for Depending on Your Industry

Email Open Rates: What You Should be Looking for Depending on Your Industry

When prospects open your emails, what they find inside might be your one chance to turn them from prospect to customer. Improving your email open rates, then, should be one of your most important marketing goals. When you learn what the ideal email open rates for your industry are, you’ll know how to gauge your performance against that benchmark.

What Is RCS And Why Are Marketers So Excited?

What Is RCS And Why Are Marketers So Excited?

At its core, Rich Communication Services is your default text messaging upgraded, and the next generation of the decades-old SMS protocol. You can think of it as standard SMS’s, your favorite data-based messaging platform and a number of rich features you’ve only ever enjoyed online combined.

Solopreneur Time Suck: Why You Should Almost Always Outsource Graphic Design

Solopreneur Time Suck: Why You Should Almost Always Outsource Graphic Design

When you’re an entrepreneur, you almost always start off being a solopreneur until you start to grow and either take on some contractors, employees, or outsource to keep growing. 

Having started that way myself, and having seen some patterns with other entrepreneurs I’ve worked with, I know that there are quite a few things that you’d wished you’d outsourced sooner rather than later. 

Becoming a Freelancer - Advice on Upwork Cover Letters

Becoming a Freelancer - Advice on Upwork Cover Letters

In this post, I’m going to go over the importance and significance of cover letters when applying to jobs on Upwork. Not only about having them, but in general what sort of effort you should be putting into them. 

I speak from having both freelancer and employer experience on Upwork and will break it down for you.

How to Use Email Marketing to Reach and Engage Millennials

How to Use Email Marketing to Reach and Engage Millennials

While social media is a key driver of consumer trends and influence, it's also oversaturated, fickle, and unbelievably messy. Email is more serious and productive than social media, which makes it a great tool for businesses who want to influence decisions and drive action. Let's take a look at what you should focus on to reach and engage millennials with email.

Why Systems are Crucial to a Scalable and Sellable Business - Part 1

Why Systems are Crucial to a Scalable and Sellable Business - Part 1

If you want to scale and eventually sell your business, you need systems. Plain and simple. If you take yourself and all of your employees out of the equation, what would be left of your “business” once they leave? 

Systems are your business and what make it sellable. They are also what make your business reliable and scalable. Employees can leave at any moment, and if they left nothing behind in terms of documented systems and took a wealth of operational knowledge with them, a large chunk of your business has vanished overnight.

The Impact of Notifications on Your Team's Productivity

The Impact of Notifications on Your Team's Productivity

Notifications can have a huge impact on your team's productivity. While technology is amazing and notifications can be used to improve communication, they can also kill workplace momentum and make your office a less efficient machine. By identifying problematic notifications and eliminating them at the source, you can streamline your entire operation.

When it comes down to it, effective workplace management is about eliminating unnecessary components in order to maximize the "flow". This elusive concept was identified by a psychologist in 1975 as a way to define that deep sense of immersion and focus that acts as a precursor to "getting stuff done". When you lose interest in the rest of the world, you're more likely to perform well with the job at hand.