Split Testing

How Long Should I A/B Test?

How Long Should I A/B Test?

A/B testing is one way to narrow down what’s working well about your website or marketing elements, and what isn’t. You can research keywords and plan out landing pages and consider vision tracking for every detail, but until you put your design in front of a potential customer, you don’t know if it will work. Even when you do, it’s difficult to tell if you’re getting your best results.