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Email Open Rates: What You Should be Looking for Depending on Your Industry

Email Open Rates: What You Should be Looking for Depending on Your Industry

When prospects open your emails, what they find inside might be your one chance to turn them from prospect to customer. Improving your email open rates, then, should be one of your most important marketing goals. When you learn what the ideal email open rates for your industry are, you’ll know how to gauge your performance against that benchmark.