A/B testing is one way to narrow down what’s working well about your website or marketing elements, and what isn’t. You can research keywords and plan out landing pages and consider vision tracking for every detail, but until you put your design in front of a potential customer, you don’t know if it will work. Even when you do, it’s difficult to tell if you’re getting your best results.
Ontraport makes personalization their priority because —bottom line— a landing page’s purpose is to convert. You could even call landing pages an extended call to action, since every word, every image must point the reader to act. In this post, you will find the features you need to have on your landing pages to create a seamless, personalized experience for potential clients.