Social media is the key to customer engagement and relationship building. People spend more time online than ever before.
Facebook, Twitter, and Instagram provide the perfect platforms to reach out, attract leads, and create a funnel for sales and future actions. Despite the inherent power of these platforms, however, social media marketing can also be a great way to waste your time and energy. If you want to make your social campaigns more effective and efficient, automation is the key.
When prospects open your emails, what they find inside might be your one chance to turn them from prospect to customer. Improving your email open rates, then, should be one of your most important marketing goals. When you learn what the ideal email open rates for your industry are, you’ll know how to gauge your performance against that benchmark.
At its core, Rich Communication Services is your default text messaging upgraded, and the next generation of the decades-old SMS protocol. You can think of it as standard SMS’s, your favorite data-based messaging platform and a number of rich features you’ve only ever enjoyed online combined.
In today's business world, it's important to keep your employees productive and customers happy. Software is continually evolving, and CRMs were designed to do exactly this, keeping customers happy and improving the sales funnel functions.
Having a CRM tool can be very beneficial to your company, but choosing one isn't always that easy. Here's a guide that can help you through that process.
The advertising industry is rife with buzzwords. When it comes to e-Commerce though, standing head and shoulders above the rest of the pack is the term “omni-channel.” The phrase didn’t get its popularity by accident, though; an omni-channel marketing and sales strategy can result in an exceptional customer experience that drives sales in ways other strategies simply cannot.
So what is an omni-channel strategy, and how can you put it to use for your business?