Lead Generation

Choosing the Right CRM System for Your Company

Choosing the Right CRM System for Your Company

In today's business world, it's important to keep your employees productive and customers happy. Software is continually evolving, and CRMs were designed to do exactly this, keeping customers happy and improving the sales funnel functions.

Having a CRM tool can be very beneficial to your company, but choosing one isn't always that easy. Here's a guide that can help you through that process.

ManyChat: Make Sure You’re Capturing Users' Email Addresses

ManyChat: Make Sure You’re Capturing Users' Email Addresses

If you’ve experienced the true power of Facebook Messenger Marketing and came from a past in Email Marketing, you may never want to turn back. 80% average open rates (Bots) vs. 20% average open rates (Emails) almost speak for themselves. 

I’m with you, bots - in particular ManyChat-built Facebook Messenger Bots - are amazing and you should be implementing them more to dynamically personalize your customers’ journey. If you’ve already begun implementing bots, are you making it a top priority to collect your audience’s email addresses early on?

If you’re not, then you’re effectively putting all of your eggs in one marketing-channel basket - one that has no formal backup.

How to Use Email Marketing to Reach and Engage Millennials

How to Use Email Marketing to Reach and Engage Millennials

While social media is a key driver of consumer trends and influence, it's also oversaturated, fickle, and unbelievably messy. Email is more serious and productive than social media, which makes it a great tool for businesses who want to influence decisions and drive action. Let's take a look at what you should focus on to reach and engage millennials with email.

How Long Should I A/B Test?

How Long Should I A/B Test?

A/B testing is one way to narrow down what’s working well about your website or marketing elements, and what isn’t. You can research keywords and plan out landing pages and consider vision tracking for every detail, but until you put your design in front of a potential customer, you don’t know if it will work. Even when you do, it’s difficult to tell if you’re getting your best results.

Personalized Experiences with Ontraport Pages

Personalized Experiences with Ontraport Pages

Ontraport makes personalization their priority because —bottom line— a landing page’s purpose is to convert. You could even call landing pages an extended call to action, since every word, every image must point the reader to act. In this post, you will find the features you need to have on your landing pages to create a seamless, personalized experience for potential clients.

How to Train Home Buyers to Come to You Pre-Qualified

How to Train Home Buyers to Come to You Pre-Qualified

In today’s competitive housing market, getting pre-qualified is all but mandatory in order for prospective buyers to be taken seriously. It’s a requirement in order to put in an offer on a house, and in some cases it is required even just to schedule a viewing for a home. Get ready to spend less time educating prospects on how to get pre-qualified, and more time helping them sell their existing home to move into the home of their dreams!

Zillow is Now Buying & Selling Homes; 3 Easy Ways to Generate Your Own Leads

Zillow is Now Buying & Selling Homes; 3 Easy Ways to Generate Your Own Leads

With the new wave of websites, like Zillow & Redfin, buying & selling homes without a Realtor and the market for the Realtor is getting smaller. With a little help from some automation and a little knowledge about internet marketing, a Realtor can get a jump-start on the new reality that is rapidly approaching the real estate market. In this post, we will walk you through 3 different ways that you can take control of your own online lead generation.