If you’ve experienced the true power of Facebook Messenger Marketing and came from a past in Email Marketing, you may never want to turn back. 80% average open rates (Bots) vs. 20% average open rates (Emails) almost speak for themselves.
I’m with you, bots - in particular ManyChat-built Facebook Messenger Bots - are amazing and you should be implementing them more to dynamically personalize your customers’ journey. If you’ve already begun implementing bots, are you making it a top priority to collect your audience’s email addresses early on?
If you’re not, then you’re effectively putting all of your eggs in one marketing-channel basket - one that has no formal backup.