When prospects open your emails, what they find inside might be your one chance to turn them from prospect to customer. Improving your email open rates, then, should be one of your most important marketing goals. When you learn what the ideal email open rates for your industry are, you’ll know how to gauge your performance against that benchmark.
While social media is a key driver of consumer trends and influence, it's also oversaturated, fickle, and unbelievably messy. Email is more serious and productive than social media, which makes it a great tool for businesses who want to influence decisions and drive action. Let's take a look at what you should focus on to reach and engage millennials with email.