Digital Marketing

Email Open Rates: What You Should be Looking for Depending on Your Industry

Email Open Rates: What You Should be Looking for Depending on Your Industry

When prospects open your emails, what they find inside might be your one chance to turn them from prospect to customer. Improving your email open rates, then, should be one of your most important marketing goals. When you learn what the ideal email open rates for your industry are, you’ll know how to gauge your performance against that benchmark.

What Is RCS And Why Are Marketers So Excited?

What Is RCS And Why Are Marketers So Excited?

At its core, Rich Communication Services is your default text messaging upgraded, and the next generation of the decades-old SMS protocol. You can think of it as standard SMS’s, your favorite data-based messaging platform and a number of rich features you’ve only ever enjoyed online combined.

Choosing the Right CRM System for Your Company

Choosing the Right CRM System for Your Company

In today's business world, it's important to keep your employees productive and customers happy. Software is continually evolving, and CRMs were designed to do exactly this, keeping customers happy and improving the sales funnel functions.

Having a CRM tool can be very beneficial to your company, but choosing one isn't always that easy. Here's a guide that can help you through that process.

Omnipresent Marketing & Why You Should be Implementing It in Your Business

Omnipresent Marketing & Why You Should be Implementing It in Your Business

The advertising industry is rife with buzzwords. When it comes to e-Commerce though, standing head and shoulders above the rest of the pack is the term “omni-channel.” The phrase didn’t get its popularity by accident, though; an omni-channel marketing and sales strategy can result in an exceptional customer experience that drives sales in ways other strategies simply cannot.

So what is an omni-channel strategy, and how can you put it to use for your business?

Becoming a Freelancer - Advice on Upwork Cover Letters

Becoming a Freelancer - Advice on Upwork Cover Letters

In this post, I’m going to go over the importance and significance of cover letters when applying to jobs on Upwork. Not only about having them, but in general what sort of effort you should be putting into them. 

I speak from having both freelancer and employer experience on Upwork and will break it down for you.

The Impact of Notifications on Your Team's Productivity

The Impact of Notifications on Your Team's Productivity

Notifications can have a huge impact on your team's productivity. While technology is amazing and notifications can be used to improve communication, they can also kill workplace momentum and make your office a less efficient machine. By identifying problematic notifications and eliminating them at the source, you can streamline your entire operation.

When it comes down to it, effective workplace management is about eliminating unnecessary components in order to maximize the "flow". This elusive concept was identified by a psychologist in 1975 as a way to define that deep sense of immersion and focus that acts as a precursor to "getting stuff done". When you lose interest in the rest of the world, you're more likely to perform well with the job at hand.

How to Choose the Right Tools and Software for Your Company

How to Choose the Right Tools and Software for Your Company

If you haven’t noticed by now, there’s a constant flood of new technologies and tools entering and exiting the market just as fast as they came in.

If you’re not careful, you’ll end up in a position that we know all too well: 30 different tools that you’ve mix-matched together to create your Frankenstein business system. This is all too familiar to many entrepreneurs; Sooner or later, you’ll have to face this ugly monster if you want to grow past a certain point. 

Using Teamwork Projects to Automate Your Content Review

Using Teamwork Projects to Automate Your Content Review

Without the suite of tools that Teamwork offers, our company quite literally would not be able to operate the way it does today. We utilize Teamwork Projects, Chat, Desk, & Spaces for just about everything we do.

Weʼre going to go ahead and walkthrough an actual use case and show you how weʼre utilizing this feature at Automated Dreams for our social media posts in particular. We also use it for email content, landing page content, blogs, and a lot more… but letʼs not get ahead of ourselves.