CRM Strategy

Choosing the Right CRM System for Your Company

Choosing the Right CRM System for Your Company

In today's business world, it's important to keep your employees productive and customers happy. Software is continually evolving, and CRMs were designed to do exactly this, keeping customers happy and improving the sales funnel functions.

Having a CRM tool can be very beneficial to your company, but choosing one isn't always that easy. Here's a guide that can help you through that process.

ManyChat: Make Sure You’re Capturing Users' Email Addresses

ManyChat: Make Sure You’re Capturing Users' Email Addresses

If you’ve experienced the true power of Facebook Messenger Marketing and came from a past in Email Marketing, you may never want to turn back. 80% average open rates (Bots) vs. 20% average open rates (Emails) almost speak for themselves. 

I’m with you, bots - in particular ManyChat-built Facebook Messenger Bots - are amazing and you should be implementing them more to dynamically personalize your customers’ journey. If you’ve already begun implementing bots, are you making it a top priority to collect your audience’s email addresses early on?

If you’re not, then you’re effectively putting all of your eggs in one marketing-channel basket - one that has no formal backup.

Why Systems are Crucial to a Scalable and Sellable Business - Part 1

Why Systems are Crucial to a Scalable and Sellable Business - Part 1

If you want to scale and eventually sell your business, you need systems. Plain and simple. If you take yourself and all of your employees out of the equation, what would be left of your “business” once they leave? 

Systems are your business and what make it sellable. They are also what make your business reliable and scalable. Employees can leave at any moment, and if they left nothing behind in terms of documented systems and took a wealth of operational knowledge with them, a large chunk of your business has vanished overnight.

How to Choose the Right Tools and Software for Your Company

How to Choose the Right Tools and Software for Your Company

If you haven’t noticed by now, there’s a constant flood of new technologies and tools entering and exiting the market just as fast as they came in.

If you’re not careful, you’ll end up in a position that we know all too well: 30 different tools that you’ve mix-matched together to create your Frankenstein business system. This is all too familiar to many entrepreneurs; Sooner or later, you’ll have to face this ugly monster if you want to grow past a certain point. 

PODCAST: Using Automated Sales Tools to Book Qualified Appointments

PODCAST: Using Automated Sales Tools to Book Qualified Appointments

Our CEO - Vince - appears on Ryan Shank’s podcast - CEO of Phonewagon - to talk about the importance of using automated business systems to pre-qualify prospects and book out your calendar.

How Long Should I A/B Test?

How Long Should I A/B Test?

A/B testing is one way to narrow down what’s working well about your website or marketing elements, and what isn’t. You can research keywords and plan out landing pages and consider vision tracking for every detail, but until you put your design in front of a potential customer, you don’t know if it will work. Even when you do, it’s difficult to tell if you’re getting your best results.

Integrating ManyChat into Your Tech Stack

Integrating ManyChat into Your Tech Stack

Messaging Marketing apps have surpassed the usage of any other app. According to the Economist, “over 2.5 billion people have at least one messaging app installed with that number expected to rise to over 2.6 billion shortly. In this post we will delve into what ManyChat is, how it’s revolutionizing marketing communication, keeping your brand on 24/7, and how to integrate it into the rest of what your business is doing.